As your company grows, you take on IT experts that immediately start telling you what to do. The loss of control may have even started before that. It is possible that you were convinced that producing a website would be too hard, and that you were unqualified to deal with it. If you turned the creation of your site over to a consultant during its embryonic phase, then you never really had control of your site in the first place.
No worries. It’s still not too late to take back control of your site. Here’s how:
Trust Your User Instincts
You don’t have to be a professional web designer to have a worthwhile opinion about your own website. Often, web designers are in a bubble that keeps them from understanding how regular people use the web. User experience is everything. You may not be an expert designer, but you are an expert user. Your user experience can inform about aspects such as:
- Home page attractiveness
- Choice of images
- Impression of clutter
- Navigation simplicity
Your judgement about these things is valid. Take control by using your valid judgements as a user, to guide the decisions shaping your website.
Make the Decisions that Matter
It’s your site. You can and should take control of making all the important decisions regarding how that site runs. After all, the responsibility is yours whether or not you outsourced the decision making. There is plenty about your site that requires executive control.
- What kind of ads are you going to run? To the user, there is no distinction between an ad on your site, and the sites content that you create. You need to decide everything from how salacious you want the ads to be, to how many and how aggressive they are.
- What is your mobile strategy? Is your desktop site mobile responsive, or will you have a separate mobile site? Will you provide an app for an even better mobile experience?
- What platforms will you cater to? Are you targeting iOS only, or iOS and Android? Which Androids? That can be a real problem for developers. What are your plans for Windows Phone and Blackberry?
- When it comes to ecommerce, do you want to be able to take Apple Pay, or just accept whatever the web host provides?
- This list goes on…
Know What You Don’t Know
A little humility goes a long way. Of course it is your site. Everyone knows that. And there is plenty that you can and should control. But you are not a technician or security expert. There are things that you don’t know. And you need to be well aware of what those things are. You don’t want to be one of those people who doesn’t know what you don’t know, and makes of mess of everything in your zeal to make things better.
Once you know what you don’t know, outsource that part to a trusted company. Even then, you never take your hand completely off the wheel. The support staff answers to you, even if that support staff is a third-party. For example, you make look to an IT support company like Firewall Technical for managed services, but still retain full website control. Speaking in general, they describe one of the benefits of such a service this way:
It does not take long for a business to fall behind on IT maintenance. If a business fails to keep up with things such as patches, backups, upgrades or security it can quickly result in numerous issues. IT outages, or other costly IT issues can seriously harm a business. To give an example, a faulty email server or network failure can result in a loss in income and a loss in productivity.
By outsourcing daily IT duties, a business will free up its internal resources and reduce the number of IT-related business interruptions.
When you know what you don’t know, then you can free up resources to do what you do best.
You wouldn’t let your marketing run amuck without supervision. So why would you do that for your website? Now is the time to take back control of one of the most important aspects of your business.